SWEET FLASH - The colourful world of candy toys!


  • Sweets and toys in one - for an unforgettable experience!
  • Certified quality to the highest standards
  • Always the latest designs and products
  • Developed with attention to detail
This is a lollipop gun
Packaging of "Super Sour Chewy Candy" with colorful candies on a white background.
Colorful gum containers in the shape of animals, containing gum rolls and tattoos.
Three colorful paint rollers with dragon designs in blue, pink, and orange.

Confectionery that inspires and surprises!

Welcome to SWEET FLASH - the brand for everyone who loves sweets and wants to have fun at the same time! Our colourful and exciting sweets don't just bring a sparkle to children's eyes. Discover our unique range of candy toy products: from lollipops and bubble gum to exciting candy sprays.

Developed by the experts at alex sweets, SWEET FLASH combines irresistible sweets with playful added value. Whether for wholesalers or directly for those with a sweet tooth - SWEET FLASH makes every moment special!

Our products

Our sweet highlights - product categories at a glance

Green toy in the shape of a dinosaur holding a lollipop.
Candy Toys

Fun and games with flavour: discover our Candy Toys such as the Dino Chomper, the Space Gun, the Snap Boy and the Super Fan Candy!

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Colorful shell-shaped candies, packaged in an 80 g bag.
Bags

Colourful sweets bags: from sour jelly beans to iconic lollipops - a highlight for every taste!

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Colorful packaging of gum rolls in various colors with animal-themed designs and matching tattoos.
Bubble Gum

Chewing and popping fun guaranteed: Discover our bubble gum highlights such as Star Sticks Bubble Gum!

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Three colorful ice cream cups with straws: raspberry flavor (blue), strawberry flavor (pink), and another with green and yellow colors.
Dip & Lick

Sweet fun for dipping and licking: try our Dip & Lick favourites such as Splash Dipper & Dino Dipper

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This is Sweet Flash! This is Sweet Flash!

Your advantages

Why SWEET FLASH?

  • Playful innovation
    Our products combine confectionery with exciting toy designs - a double fun factor!
  • Uniqueness
    Thanks to our own designs and creative ideas, we offer products that stand out from the crowd.
  • Certified quality
    Our products fulfil the highest standards such as EN 71-1 to 3, HACCP and ISO 9001.
  • Enthusiasm guaranteed
    Bright eyes and happy faces - our products inspire young and old!

Get to know us

About us

SWEET FLASH is a brand of alex sweets GmbH, a leading producer of confectionery articles and importer of a wide range of confectionery products.

Since 2006, we have stood for innovative market novelties and a dynamic product range that inspires wholesalers throughout Europe. With our dedicated team of office staff and sales representatives, we offer first-class service and customised advice - for sweets that impress!

employer employer

Fast and safe with you

Packaging and dispatch

Display with multiple foam bottles labeled "Fire Blaster." Colorful packaging featuring cartoon-like characters.
Packaging

At SWEET FLASH, we attach great importance to safe and attractive packaging that both protects the contents and is visually appealing. Our products are supplied in practical and attractive packaging that is ideal for placement in retail outlets.

A worker carrying a box in a warehouse with stacks of colorful packaging in the background.
Shipping

For shipping, we rely on efficient and reliable logistics solutions to ensure that your orders arrive on time and in perfect condition. Whether smaller delivery quantities or larger pallet orders - we adapt flexibly to your requirements.

A warehouse with tall shelves filled with boxes. A forklift is being operated by a person.
Experience

Benefit from our many years of experience in Europe-wide shipping and our strong partnership with leading logistics service providers. Your products are always in good hands with SWEET FLASH!

FAQs

Frequently asked questions

Here you will find answers to the most frequently asked questions about our products, packaging and service. We want your co-operation with SWEET FLASH to run as smoothly as possible. If your question is not answered here, we will be happy to help you personally!

Yes, we can customise our packaging to your needs in order to present your brand in the best possible way and position the products ideally for your customers. Feel free to contact us!

If the item is in stock, it will be dispatched within a few days.

Yes, all our products undergo product testing in accordance with the standards prescribed in the EU. We work together with internationally recognised laboratories such as Intertek and TÜV to ensure that all safety requirements for packaging and toys are met.

Yes, smaller quantities are possible. The minimum order value is €500.

Yes, all common allergens are listed in our ingredients and highlighted accordingly.

Yes, a large part of our range is halal-certified. Take a look at the products, you can find the respective products using the halal icon.